3J Workshop launched its first collection with great success in Summer 2004. Created by designer Victor Tanisaka, the concept for the line was to do very special item embroidered shirts with traditional menswear stripe shirting. 3J is owned by the Levite family and Ofer Oz, under the Johnny Was umbrella.
When designing 3J Workshop, Victor pays special attention to the detail and the cut of the shirt. “It’s always important to not just embellish a shirt with pretty embroideries, but to design shirts with a cut that flatters the body.” He manipulates the striped fabric to compliment the body by cutting them on angles in certain places and vertical on others. Special details include the trademark striped ribbon locker loop at the back of the neck and down the right side of the shirt. The embroidery ideas are unlimited.
