J Brand continues to show leadership in the retail market with the introduction of their new wide-leg styles. “In an exceedingly competitive market, one of our greatest challenges was to go beyond what we were known for — the skinny jean — and deliver the next trend,” said Jeff Rudes. The new styles have been a tremendous hit with celebrities like Kate Moss, Cameron Diaz and Kate Hudson, as well as with top fashion editors at Vogue and Harper’s Bazaar. The collection will always stay clean and classic, and also at the forefront of trends, maintaining leadership in the premium jeans market.
